SMART

MARKETING

WITH WASIM SOMO

Before launching Doozy Digital Solutions, Wasim acted as Vice President of Digital Strategy at Franworth, a franchise-focused growth equity firm and worked with popular brands like TITLE Boxing Club, The Lash Lounge, CITYROW, Madison Reed, Hershey's, Sweetwaters Coffee & Tea, spavia, and many more. He started Doozy Digital LLC. in late 2020 to help local organizations rebound the effects of COVID. The demand was incredible - so Wasim saw an opportunity to recruit the best of the best and do what they do best -- smart marketing. 

 

Background: Wasim designed and implemented scalable global initiatives to grow same-store revenue for Google’s Marketing Service (GMS) advertiser channels. The team supported existing sales programs by testing and piloting new efforts, and spearheading strategic asks to cross-functional teams across Google.

After mastering reward and loyalty technology, Wasim began his digital advertising career in 2012 as a Certified Google AdWords Account Specialist; he was then promoted to Team Lead and Sales Manager a year later and helped grow the team from 12 agents to 1270 in less than 18 months. As the Outbound Vendor Operations Manager at Google, Wasim led and coached high-performing AdWords teams that used consultative sales skills to understand the advertisers’ needs and deliver measurable solutions that grew their businesses. Wasim worked with the leadership team to set strategic objectives and ran the day-to-day operations for the business. Twelve months later, Wasim was declared the Sales Lead and Operations Manager for Google’s Outbound Small-to-Medium Business Markets and Upper Mass Markets. Wasim was named the Ambassador of Engagement in 2017.

Wasim has over 21 years of marketing management experience – fifteen of which, he was fortunate to select, train, develop, mentor and retain a team of qualified digital marketing executives. Wasim is a results-oriented professional with a proven record of success in sales and management and a team player with an unrivaled passion for exceeding goals and objectives.